Make sure the apartment matches the promise
Read the listing as if you had never seen the apartment before. Can you tell which beds are in bedrooms and which are in the living room? Is the parking private, shared or paid? Does getting to the piste mean a short walk, several flights of stairs or crossing a road in ski boots?
Those details matter more than vague phrases such as "close to the slopes". Describe the route, approximate distance and any limitations you have actually checked. If the furniture or layout changes, update the photographs as well. A guest should not arrive and feel that the real apartment is a slightly different version of the one they booked.
Look at the apartment with fresh eyes
Once the cleaning is finished, do a quick guest-style check rather than simply standing in the doorway and deciding the place looks tidy. Open the fridge. Run the shower. Check the bedding. Sit on the sofa. Switch on the bedside lamps and try the Wi-Fi from where guests will actually use it.
A short written checklist helps keep the standard consistent between stays. Keep maintenance separate from cleaning too. A cleaner can report a loose handle or a slow drain, but that is different from making them responsible for repairing it.
Make the arrival boringly easy
An arrival should not become an escape room. Send the route from the road to the correct entrance, explain parking and mention any stairs, lifts or awkward last few metres. Where neighbouring residences look similar, one useful photograph is worth far more than a paragraph of directions.
Keep the essentials easy to save on a phone before travelling. If possible, test the instructions on someone who does not know the property. Every place they hesitate tells you where the guide needs improving. Access codes and current credentials should stay in the private guest message rather than a public article or listing photograph.
Be helpful at the right moment
Guests do not need every piece of information before they arrive. Before check-in, focus on what gets them safely into the apartment. Once they are settled, a short message is enough to ask whether anything is missing or unclear.
If something goes wrong, be clear about what happens next. Acknowledge the problem, say who is dealing with it and give a realistic update time. It is better to say "I’ll confirm this within the hour" than promise an immediate repair before anyone has checked whether that is possible.
Let each stay improve the next one
After departure, thank guests and invite an honest review without asking for a particular rating. Airbnb prohibits pressure or incentives intended to influence reviews, so avoid offering a discount or gift in exchange for positive feedback. [1]
The useful part is what you do with the feedback afterwards. If several guests ask how the heating works, rewrite the heating instructions. If someone reports a mattress problem, inspect it. Keep a simple note of the issue, likely cause and action taken so the same irritation does not quietly repeat all winter.